design organization growth at SberMarket I contributed to
36
→
3
internal promotions
14
designers hired
20
years leading teams
6+
years in design
20+
Marketplace & Delivery
3M+ MAU (2023) 160+ cities
3M+ MAU (2023) 160+ cities
SBERMARKET
05/2020–10/2023
A leading e-grocery service in Russia for convenient goods ordering from 130+ grocery branches in 160+ cities all over Russia.
30×+ company headcount ~170 → 5,500+
and 1.6× YoY GMV in 2023.
30×+ company headcount ~170 → 5,500+
and 1.6× YoY GMV in 2023.
My Leadership Principles
→ Start with the problem, not the solution.
→ Grow people before processes.
→ Own outcomes, not deliverables.
→ Leadership is creating conditions where others can succeed.
→ Feedback is part of the work.
→ Grow people before processes.
→ Own outcomes, not deliverables.
→ Leadership is creating conditions where others can succeed.
→ Feedback is part of the work.
Real Estate & Transactions
72M+ MAU (2025)
72M+ MAU (2025)
AVITO
10/2023–10/2025
Russia’s largest consumer-to-consumer classifieds and marketplace platform, facilitating the buying and selling of goods, services, real estate, vehicles, jobs and more. The company employs over 10K people, 27M+ MAU Avito Real Estate, ~4M active listings with 1B+ listing views.
My Leadership
Experience
Experience
Role — Founding Head of Product Design
Scope — Product Strategy · AI Experience ·
End-to-End Design
Status — In Development · 2026–Present
Scope — Product Strategy · AI Experience ·
End-to-End Design
Status — In Development · 2026–Present
Building an AI-powered self-reflection experience from 0 → 1
end-to-end journey • 0 → 1 • AI-PRODUCT
COMING SOON
Turn fragmented mortgage touchpoints into a coherent end-to-end journey — and increase the number of users successfully completing an application.
Designing a High-Stakes Transaction
Mortgage at Marketplace Scale
Mortgage at Marketplace Scale
Marketplaces • Transactions • end-to-end journey
COMING SOON
→ Business opportunity
→ Product hypothesis
→ MVP
→ Market launch
→ Scale
→ Product hypothesis
→ MVP
→ Market launch
→ Scale
Launching a New Marketplace Vertical
E-commerce · 0 → 1 products • DELIVERY
→
→
! Rapid product growth
→ more squads
→ more designers
→ increasing organizational complexity
→ more squads
→ more designers
→ increasing organizational complexity
How I helped scale design while building teams, leaders and ways of working at SberMarket
Leadership • Organisational Design • Scaling
Work: Case Study
Selected
public talks
public talks
Open to Head of Product Design and Design Director opportunities
Let's talk
Designer by profession.
Artist by curiosity
Artist by curiosity
I’m a product design leader working at the intersection of people management, products, and technology.
My practice extends beyond digital products into contemporary art, where I explore human behavior, perception, and the systems shaping our lives.
My practice extends beyond digital products into contemporary art, where I explore human behavior, perception, and the systems shaping our lives.
About me
Currently based in Madrid, Spain · Ready to relocation across Europe
